Daytona

“Ask anyone what the most coveted chronograph of all time is and chances are they'll say the Rolex Daytona.”

“Tri-Compax Dial Layout: A trio of sub-dials for the chronograph at 3, 6, and 9 o'clock.”

“In any metal, with seemingly endless dial configurations, the Daytona has stayed the course with auction prices tearing up the record books.”

“Chrono24's 2019 analytics revealed "Daytona" was the most searched for model name within the most searched for brand on the site.”

“Buying a Rolex Daytona is a challenge for most.”

“The Daytona, by contrast, either requires paying the aforementioned premium on the secondary market or building up a purchasing history with a Rolex authorized dealer over the course of years before finally being granted a watch.”

“Steel Rolex Daytona watches for sale continue to see resale values skyrocket to where buyers in the secondary market are forced to pay huge premiums above retail.”

“The Daytona's unique position as both a desirable watch and a speculative asset has distorted its pricing beyond any reasonable relationship to production cost or technical specifications.”

“A buyer purchasing a steel Daytona at current market prices pays double the retail price for a watch they could theoretically obtain for half that amount with an authorized dealer allocation.”